The Incognito Art Show returns – here’s how to buy an Archibald Prize-winner’s work for $100

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My interest in writing grew after completing work experience at The Guardian Newspaper in London. I then studied English Literature at University, where I was the Director of Commentary at Wayzgoose Magazine, which focused on student life, arts and culture. After moving to Sydney in 2023, I became fascinated with travel journalism and the diverse number of events and activities that Sydney has to offer.
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  • The Incognito Art Show has returned to Sydney, showing at the Royal Botanic Garden Gallery.
  • Over 22,000 original artworks are on sale, with every piece priced at $100.
  • Known as Australia’s biggest and most inclusive art show, profits raised will go towards funding programs for artists living with disability.

Are you an art lover, tired of shows that feel too pricey or exclusive? Welcome to Australia’s biggest and most inclusive art show, where every piece is sold for just $100.

The Incognito Art Show strips away the pretension and exclusivity that can sometimes be found in the art world, making it refreshingly accessible and welcoming to all. It’s a not-for-profit organisation that champions Australian artists, donating profits to programs that support artists working with disabilities.

How does it work?

Artists of all levels, from emerging talents to some of Australia’s most celebrated names, have generously contributed A5 postcard-sized artworks to the show. True to its name, the Incognito Art Show presents each artwork anonymously, putting all artists on a level playing field and adding a touch of mystery to the art-buying experience.

Buyers are encouraged to connect with the art itself, choosing pieces they genuinely love rather than being guided by big-name reputations. At the 2024 event, Incognito Art Show co-founder David Liston told 7 News, “You could be buying from a kid across the road… or you could be buying this year’s Archibald winner.”

Artworks are sold in person, on a first-come-first-served basis, and the artist’s identity is only revealed after the purchase. You’re limited to buying three pieces of artwork each.

At last year’s show in Paddington, some eager art lovers queued overnight outside the gallery, determined to claim the best picks under the ‘first in, best dressed’ policy.

READ MORE: Sydney is officially one of the world’s best cities for culture and arts

Incognito Art Show portraits
A couple examples of art available to purchase at the Incognito Art Show this year (Left: 00086, Right: 02360)

Incognito doesn’t just empower emerging artists and first-time collectors – the show has also raised $415,000 for charity in the past four years.

This year, the show proudly supports two arts organisations: Studio A, which offers professional development for artists with intellectual disabilities, and the Art Factory, a supported studio in Wagga Wagga dedicated to empowering disabled artists across the Riverina region.

The founders of the Incognito Art Show, Ed and David Liston
The founders of the Incognito Art Show, Ed and David Liston. (Image supplied.)

Which artists are involved?

There are 10,000 artists in this year’s Incognito Art Show, and although the ‘incognito’ premise of the event still holds, its been confirmed that the last three Archibald Prize winners, Julie Fragar, Laura Jones and Julia Gutman, are taking part, as well as 18 finalists from this year’s Archibald, Wynne and Sulman Prizes.

READ MORE: First look: The Archibald Prize 2025 Finalists and Packing Room Prize Winner have been announced

Miranda and Prince is an artwork by Col Mac, Archibald Prize 2025 finalist
Miranda and Prince is an artwork by Col Mac, Archibald Prize 2025 finalist, on display at the Art Gallery of NSW. (Image our own).

Some of the Archibald Prize finalists who are participating include Col Mac, the artist behind Miranda and Prince, and Billy Bain, who created Rona and Pig at Palm Valley.

Billy Bain's Archibald Prize 2025 entry
Billy Bain’s Rona and Pig at Palm Valley, displayed at the Art Gallery of NSW as part of the Archibald Prize 2025. (Image our own).

Studio A artist Thom Roberts, who is a four-time Archibald Prize finalist and a 2024 and 2025 Sulman Prize finalist, is also taking part in this year’s Incognito Art Show.

This means you could take home an artwork by one of the winners or finalists of Australia’s most prestigious art award for just $100.

READ MORE: ‘It doesn’t get better than that’: The 2025 winners of the Archibald Wynne and Sulman Prize


The Incognito Art Show

Where: The Royal Botanic Garden, Mrs Macquaries Road, Sydney NSW 2000.
When: In-person sale days open: Saturday, May 31, from 8am and Sunday, June 1, from 10am to 4pm. Online sales open late on June 1.
Price: No artwork is over $100, entry is free

Getting there: Entry via Mrs Macquarie Road. The Garden Gallery is situated on Mrs Macquarie Road and is only a short distance from the Art Gallery of NSW.

For more information and the full list of artwork, go to incognitoartshow.com

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