Sydney Travel Guide’s Editorial Policy

Rosie Jacobs and Peter Lynch with magazine

Welcome to Sydney Travel Guide

This is Sydney Travel Guide, your trusted companion to experiencing one of the worldโ€™s most iconic cities.

For locals, visitors, and dreamers alike, our mission is to provide clear, accurate, and inspiring travel information that helps you explore Sydney with confidence. From hidden beaches and cultural events to restaurant openings and neighbourhood guides, weโ€™re here to make your journey through Sydney unforgettable.

This editorial policy outlines our core principles and practices, ensuring transparency, independence, and reliability in everything we publish.


Independent and Trustworthy Content

Our commitment is to deliver independent and unbiased content that empowers you to make the most of your time in Sydney. We achieve this through:

  • Fact-checking: Every guide, review, and article is thoroughly researched and fact-checked. We verify details such as opening hours, transport options, and prices to ensure up-to-date accuracy.
  • Transparency: We disclose any potential conflicts of interest, including partnerships with local businesses, tourism boards, or event organisers.
  • Balanced Perspectives: We aim to showcase the best of Sydney while also providing honest assessments of challenges (e.g., peak crowds, seasonal weather, transport delays) so you can plan realistically.
  • Accuracy and Accessibility: We write with clarity and simplicity, avoiding jargon while keeping information concise and easy to follow for both locals and international visitors.

News, Guides and Information

Sydney Travel Guide covers a wide range of topics to help you navigate the city:

  • News & Updates: From major events and city developments to transport changes and tourism announcements, we report on the stories that affect travellers and locals alike.
  • Practical Guides: We provide essential travel information, including itineraries, neighbourhood breakdowns, and transport comparisons. We highlight practical tips such as affordable dining, free activities, and lesser-known experiences.
  • Cultural & Lifestyle Content: We celebrate Sydneyโ€™s unique culture, covering food, arts, festivals, and outdoor activities.
  • Consumer Advice: Where relevant, we inform readers about pricing trends, hidden fees, scams to avoid, and tips for saving money in the city.

Advertising and Sponsored Content

We maintain a strict separation between editorial content and advertising.

  • Clear Labelling: All advertising is distinctly marked and never disguised as editorial content.
  • Relevant Partnerships: We work only with reputable brands, businesses, and services that are directly relevant to travel in Sydney.
  • Sponsored Content: Occasionally, we publish sponsored content. These articles are always clearly marked as โ€œSponsored Contentโ€ and meet the same editorial standards as our independent pieces.
  • Editorial Control: The Sydney Travel Guide team retains full editorial control over what is published and reserves the right to reject content that does not align with our policy.

Building a Community

We believe travel is about connection. Our editorial approach includes:

  • Encouraging reader feedback, comments, and contributions, while moderating discussions to maintain a respectful environment.
  • Listening to our community by responding to questions and adapting content based on reader needs and feedback.
  • Providing a platform where both locals and travellers can share experiences that enrich the Sydney story.

Commitment to You

Sydney Travel Guide exists to inspire and inform. We are dedicated to:

  • Providing accurate, timely, and engaging content.
  • Showcasing the diversity of Sydney, from its world-famous attractions to its hidden corners.
  • Maintaining the trust of our readers by prioritising independence, clarity, and honesty.

If you have any questions or suggestions about our editorial policy, please contact us at [email protected].


Additional Notes

  • This policy applies to all Sydney Travel Guide platforms, including the website, social media channels, and newsletters.
  • This policy may be updated at any time. Significant changes will be communicated to our readers.
  • We encourage other travel websites and publishers to adopt similar transparent, reader-first policies.